The inspiration for GITSUM™ was initially smelling salts, but GITSUM™ has nothing to do with conventional smelling salts.

Smelling salts work by shocking the nervous system.

They usually contain ammonia salts.

And they do work to some degree.

They give you a jolt that can help you lift a little bit heavier in the gym.

They only last a few moments.

And they’re unpleasant. I don’t like them at all.

So I wanted a lot more than that.

And I kept looking for answers.

I knew that there are also these inhalers that have mint-based oils. Peppermint, spearmint, menthol, camphor. “Vic’s Vapo Rub” was one when I was a kid, and there are similar ones today.

Essential oils like peppermint have been used for hundreds of years to help clear nasal passages when you have a cold or allergies.

I didn't really want that either.

I wanted an inhaler that would give a man complete confidence and let him accomplish whatever he was trying to do at the moment.

So, I spent several years with my in-house pheromone expert Wes Armstrong trying out different compounds he would compose.

He said, “Dr. Magill, we need animalic mixtures here. We need to give the lizard brain a jolt. And that’s what animalic mixtures do.”

I knew he was right. So I gave him the okay to compose it that way...

And as soon as I smelled this animalic mixture he made, I knew that we had it right.

The question I am often asked is, “Dr. Magill, how do you feel when you are inhaling the animalic mixture in GITSUM™?”

Let me just put it this way.

The animalic mixture in GITSUM™ is a little like the effect you feel inhaling your favorite body part of your favorite romantic partner. 

It makes you go crazy as a man. You just feel like such a super man, so virile, so able, so capable, so BIG.

It gives you this intense, masculine assertive feeling, instantly. 

Because, inside your head, your lizard brain is thinking:

“I can do anything, I’m King Kong, I’m Tarzan, I’m Super Man.”

It gives you a very deep masculine assertive feeling.

You can do anything.

You can slay the dragons.

You can ask the girl out.

You can enjoy the best sort of intimacy.

That's the feeling you get. Instantly. It makes you feel like a masculine super man.

And you can use it as often as you want.

Now I want to be clear about what it’s NOT.

It's not going to give you a jolt.

It’s not going to make your eyes water.

It’s not going to make your nasal passages instantly clear.

What it WILL do...

It will get you feeling super masculine and super able to do anything.

That's what I would call it.

I would call it a masculine maximizer. I know masculinity is supposedly “toxic” but actually it’s the energy that makes the world go ‘round.